So you didn't win the fitness lottery.

The myth of quick

In his day job, The Wizard of Oz sold hokum. Patent medicines guaranteed to cure what ailed you. And none of them worked.

Deep within each of us is the yearning for the pill, the neck crack, the organizational re-do that will fix everything.

Sometimes, it even happens. Sometimes, once in a very rare while, there actually is a stone in our shoe, easy to remove. And this rare occurrence serves to encourage our dreams that all of our problems have such a simple diagnosis and an even simpler remedy.

Alas, it's not true.

Culture takes years to create and years to change.

Illnesses rarely respond in days to a treatment.

Organizations that are drowning need to learn to swim.

Habits beat interventions every time.

Consider these boundaries...

Avoid the crash diet.

Fear the stock that's a sure thing to double overnight.

Be skeptical of a new technology that's surely revolutionary.

Walk away from a consultant who can transform your organization in one fell swoop.

Your project (and your health) is too valuable to depend on lottery tickets.

There are innovations and moments that lead to change. But that change happens over time, with new rules causing new outputs that compound. The instant win is largely a myth.

The essential elements of a miracle are that it is rare and unpredictable. Not quite the reliable path you were seeking.

Blog by Seth Godin on December 05, 2016